1d ago
Been studying how top crypto creators build sustainable mindshare, and the pattern is clearer than most people think.
The ones who last pick 3-5 projects they actually use, create content about their real experience with those tools, and get paid for authentic coverage.
Example: @beast_ico's Arbitrum playbook. He used the protocol, documented what he built with it, shared genuine insights, and Arbitrum paid him for content that showcased real utility.
No forced shilling. No random project hopping. Just consistent, valuable coverage of tools he actually believes in.
The meta shift: protocols are realizing authentic creator partnerships drive more value than spray-and-pray influencer campaigns.
If you're building in crypto, find creators who are already using your product. Pay them to amplify what they're already doing. That's how you build real mindshare.
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