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“HODL” is a representation of a belief system among many. Crypto investors have long used this term (first used accidentally in a Bitcoin forum thread in 2013) and it has become widely popular in recent years among crypto natives, as well as new entrants. It simply represents a person’s intention to hold an asset despite any short-term price volatility.
In the case of Bitcoin, it has worked beautifully. Investors love HODLing Bitcoin. Bitcoin is deflationary and decentralized. Most HODLers believe that this scarce asset, BTC, should not be sold but rather used as leverage for staking or issuing an interest-generating loan. More than 65% of BTC’s circulating supply has not moved in the last 12 months. That is a staggering portion of the supply that is being HODLed.
Bitcoin’s market capitalization and that of crypto assets overall have dropped to less than $1 trillion from its 2021 highs of $3 trillion. Despite the pullback, more people are HODLing their crypto than we saw liquidating their assets during the previous bear markets.
To celebrate the people who continue to maintain their conviction toward Bitcoin and crypto markets, we have created a campaign to pay homage to them. This comes at the same time as our announcement of staking products that now offer SOL staking, among many others on the platform.
If you are a short- or long-term HODLer, the industry and its developers salute you. Your conviction and support are instrumental in making sure that the new crypto markets are not influenced by the traditional banks and brokerages, and that the value of crypto is in the hands of its community, unlike with equities and bonds markets.
Today, we are announcing our first ad campaign — a campaign that celebrates and pays homage to every single HODLer out there in the world.
Introducing X Layer: Our New EVM Compatible Layer 2 Network Designed to Build the Future of Web3
A message from our Chief Marketing Officer Haider Rafique
Calling all Web3 builders! Today we’re excited to introduce X Layer to the world . Our new native network, X Layer is a Zero-Knowledge (ZK) Ethereum Layer 2 (L2) and is built with the (CDK) as part of a strategic collaboration between us and Polygon Labs.
15 oct. 2025
20
Web3
OKX Wallet is the First Multi-chain Wallet to Support a Decentralized P2P Market with Zero Slippage
 to access bitcoin indirectly, and attract more talent to our industry.
15 oct. 2025
91
OKX
OKX launches Copy Trading tool, enables users to duplicate winning strategies from top traders
*- Copy Trading allows users to view in-depth breakdowns of the trading habits of high-performing traders and replicate these strategies* *- Experienced traders can earn passive income by becoming “le
15 oct. 2025
1
OKX
AUD Your Way: Apple Pay and Google Pay Now Live on OKX Australia
Buying crypto shouldn't be difficult for those who prefer to use the conventional payment methods they already trust for everyday purchases. That’s why OKX Australia now supports Apple Pay and Google Pay* - allowing customers to quickly and easily.
10 oct. 2025
1
Layer2
Blockchain
Stablecoins
Tether's USDT0 on X Layer and OKX: A Step Toward Unified Stablecoin Liquidity
When we introduced X Layer, our Layer 2 blockchain, we set out to solve one of Web3’s most pressing issues: fragmentation.
X Layer is an EVM L2 that is fully compatible with Ethereum, offering scalability and efficiency without sacrificing security. It connects seamlessly with the OKX Wallet and Exchange, creating a smooth and integrated experience for millions of customers. Transactions are faster and cheaper, and developers can deploy Ethereum-based applications with minimal changes.